Bell & Ross BR 03-94 Horolum: Dial, Case and Chronograph

The Bell & Ross BR 03-94 Horolum places a round chronograph display inside a square case. Its gray dial and matte surface give the watch a restrained appearance, while pale hands and markers create contrast. The example in our archive is shown on a black rubber style BR strap.

Verified model details

Bell & Ross lists reference BR0394-GR-ST/SCA with a 42mm microblasted steel case and the automatic BR-CAL.301 movement. Its gray sandwich dial uses two plates, with luminous material beneath the cutout numerals and indexes. The manufacturer’s Horolum specification page provides the model details.

The small seconds display is at 3 o’clock and the 30 minute chronograph counter is at 9. A central chronograph hand measures elapsed seconds. The date window sits between 4 and 5, with a tachymeter scale around the dial’s edge.

The pictured strap

The manufacturer lists calfskin and synthetic canvas straps for this reference. Our photographs show a black BR strap instead. For a preowned example, confirm which straps, buckle and accessories are included; an archive photograph does not establish the original delivery set.

Try the square case on

A 42mm square case can feel different from a round watch with the same stated width. Check how the corners, lugs and strap sit against your wrist. Ask about chronograph operation, service history and present condition. Contact our Boca Raton team for current availability and details of the individual watch.